Pelle P and Alinghi side-by-side

2 February, 2018

On the occasion of the opening of the Gothenburg boat show, Pelle P and Alinghi are pleased to announce that they have entered into a collaborative partnership. The agreement covers a first period of minimum three years.

As official supplier to the Team, Pelle P will provide Alinghi with sailing and leisure wear and will be in charge of producing a replica range of Alinghi merchandising products.

Cecilia Petterson, CEO Pelle P:

”We are extremely proud to announce our partnership with Alinghi, a professional sailing team operating at the highest level. Alinghi’s long list of accomplishments are crowned by its wins in the America’s Cup, first in 2003 and then with their successful defence in 2007. Our collaboration will allow us to continue our development of technical sailing clothes for the most demanding environments.”


Yves Detrey, Alinghi’s bowman:

”When Pelle P approached us to become our official supplier, we were immediately attracted to their classy, high-quality clothing designs. More than that, the level of technical performance they provide matches completely with our needs both on board and on shore.

As we share the same values of excellence and a commitment to continuous improvements, we are delighted to start wearing Pelle P’s clothes and to work side-by-side with their team on their product development. ”


For the record, first Alinghi x Pelle P items are available for online purchase.
Full collection to be released in Spring 2018.



Pelle P is a Swedish clothing brand aimed at the sailing and skiing market, as well as the accompanying casual wear for active people. The clothing is for those who want a sleek and stylish design without compromising functionality and quality. The brand traces its origins to sailing legend Pelle Petterson who, in addition to his skills as a world-renowned competitive yachtsman, also has developed a reputation as a successful and talented designer. The company was founded by Cecilia Petterson in 2007. Pelle P’s head office is located in Billdal outside of Gothenburg, with market presence in Sweden, Norway, Denmark, Finland, Germany and Switzerland.

Photo credit ©Loris von Siebenthal